Namaste India!


Having lit up Colombo, L.i.C.C. Jeans Co. (pronounced Lick) has set its sights on a new home – India. The label has matured into a bonafide contender over the past two seasons by enticing their customers with their no nonsense take on fashion.

The designer jeans-wear label made a splash at the end of 2008 and the denim line continued in similar fashion at Colombo Fashion Week 2009 with their innovative take of traditional denim and vibrant range of colored jeans. The trendy label is the first ever fashion jeans wear brand to premier in Sri Lanka, and promises ‘Luxury for Less’ offering haute couture denim at reasonable prices.

The brand offers a unique proposition to this part of the world by offering trendy and superior products at reasonable price points. The brand works with the best quality fabrics, accessories and the latest techniques and is based on a philosophy of taking pride in the customer satisfaction and enjoyment of its product. Your first pair of L.i.C.C. Jeans will not be your last.

Launched by the Long Island Clothing Co., the L.i.C.C Jeans range is currently available at Besos in Mumbai (Kemps Corner and Bandra) and a flagship store in conjunction with Indiabulls’ latest venture – Store One, in both Pune and Nagpur. The latest L.i.C.C. collection promises innovation and fashionable takes on traditional denim as well as those essential ‘luxury’ basics for both Men and Women.

The fashion jeans are crafted to perfection and provide the best fit for any size, with a range of cuts and styles for both sexes. The designs are varied to ensure that every need of the consumer is met, from the highly-flattering high-waist, to the hottest style on the catwalks – skinny jeans. Similarly, the washes have been replicated with age old secrets to master the ‘worn-in’, vintage look. The brand is currently available in Sri Lanka at Odel, Cotton Collection and Hameedia.


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